As a kid, you probably remember seeing a lot of commercials during commercial breaks in your favourite shows. Some of them, in fact, may have been favourites of yours.
Those items that seemed like bells and whistles to your naive mind were actually part of a brand’s marketing strategy to get you into its sales funnel. It can be said that video marketing has existed since the dawn of time, as evidenced by the fact that (unless you have been buddies with Edison).
Recent advances in innovation and resources have changed the way video marketing is approached as well as how video material is presented. To put it another way, because of the internet’s focused reach and cost-effectiveness, we believe it has done wonders for both new and established businesses.
For those who haven’t given it much thought, here are some reasons why video production is vital for your company. Because of this, it may be a good idea to begin considering it now.
No, I don’t think so. More and more platforms are incentivizing video production as a result of video’s capacity to draw viewers.
One thing is clear from all of this data: video production will play an increasingly important role in marketing communications going forward. In contrast to lengthy blog pieces and traditional ad campaigns, videos have a lot of leeway when it comes to appealing to viewers. More than that, it takes less than a quarter of the time it would take to write down an explanation of a certain product or service. This, too, has visually pleasing and detailed images.
As a result, firms must focus on only one item. And there you have it: the ever-changing trends. It’s safe to say, then, that video creation in marketing has a bright future, as long as you have a team of creatives who know how to tap into the needs of your target audience and use that knowledge to generate more leads and sales.
How do you know which video production business is best for your project?
With so many video production companies vying for attention as the finest, finding the appropriate video production business can be a difficult task. You can use the following deadly suggestions to help you find the perfect match:
Don’t be afraid to sift through each company’s website to see if there’s anything you missed. To get a complete picture of their quality, storytelling talents, and inventiveness, you need to watch this. If the given videos are relevant to your industry, you should give that company significant consideration for your business.
The most significant component in your search for the greatest is to check out customer testimonials. Testimonials reveal whether or not the organization delivers on its promises and whether or not its clients have seen outcomes as a result of working with it.
If you’re going to stumble on a production company’s website that claims to specialize in video creation for your business, it’s important to keep an eye on their internet activity and industry awareness.
Check out their blog to see if they’re keeping up with the latest trends. Furthermore, how long ago was their most recent article? Do they give a damn about your online reputation? You can tell a lot about your target audience based on how they respond to these factors. Check out their videos to see if they’re of high quality. Be it a video animation or a live-action film.
We recommend contacting at least two or three video production businesses that you believe are capable of handling your project. Once you get in touch with a company, look at their response time, pertinent inquiries about your project, and pricing options.
Check to determine if they offer helpful, in-depth advice based on previous experience in the subject. If a business is honest, it won’t say “YES” to every request unless it’s out to scam you.
Do not forget to enquire as many times as possible. A thorough discussion will guarantee that the project gets off to a smooth start, with no unforeseen hiccups in the future.
The future of marketing content video production
The driving force behind any technological advancement has always been ease of use. People are drawn to items that provide the most value in the shortest amount of time. If you were given the choice of learning training in textual form or video form, what would you choose? The choice is yours. It’s the video since it’s short, succinct, and easy to understand.
Fortunately, you’re not the only one. According to Wildmoka’s research-based statistics, roughly 65 per cent of the young customers strongly liked videos, compared to 49 per cent who chose social content, posts, and blogs.
Furthermore, according to HighQ research, 69% of business and marketing professionals prioritize videos in their marketing plans and plan to do so in the future. That number is now up to an average of 18 videos produced each year per company, and it has been rising steadily since 2017.
Now, take a moment to reflect! Is it possible that these numbers will ever fall? With the rise of social media and video sharing sites like YouTube, Facebook and Tiktok in recent years?
What role does video play in the success of your company?
It’s possible that the data presented above has already made this clear to you, but it’s important to remember that the way films reflect your business involves numerous factors. When you create a film that reflects the requirements of your audience, you build a personal connection with them. If your product is excellent enough, a well-executed video may do wonders for your business, as demonstrated by Dollar Shave Club’s 27 million views so far. Shave Club for a Dollar
We’ll get into the specifics now: if you want to improve your internet presence, video is essential.
It helps the audience better comprehend your products by relating them to their everyday problems and the ways in which they can be solved. As a result, they develop a sense of mutual understanding and begin to build trust.
It is easier to reach your intended audience if you have a strong marketing strategy and a large social media following.
It provides more information in less time and in a more understandable manner. As a result, there’s a better chance of success.
In order to stand out from the crowd, a strong script is a need.
Google is enamoured with videos. As a result, you’ll have a better chance of showing up in search results.
Tips and tricks for getting the most out of your video content.
It’s a good idea if you’re just starting out with video creation to keep these pointers in mind. They will help you create videos that have a high likelihood of conversion.
No one will watch your video if the thumbnail doesn’t catch their eye. Because of this, it is critical creating a thumbnail that encourages people to click on the link. Two videos with various thumbnails, each with a different image, were studied this way: One with a smile and the other without one. There was a 10.7 per cent boost in the conversion rate for those with a smile compared to those without one.
It’s a waste of time if people stop halfway through watching a video, so keep it brief and enjoyable. The reason for this is that your message must be conveyed in a concise and entertaining manner. A smattering of levity may go a long way.
Video on the landing page has proven to increase conversions by an average of 80%, even though it’s a simple thing to do. Doesn’t this represent a sizable chunk of the total?
Sending tailored films to a certain audience is a great way to build trust with your potential customers. When you send customised films to your customers via email, they are more likely to believe in your products and services. Why? Because it creates the idea that you care about them. Result? Increasing the number of sales!
The last word
There are several ways video creation can benefit your business, and we’ve looked at them all in this post. You’ve also learned a few things that can help you create compelling content and a winning marketing plan. Hopefully, you’ve found it useful. Don’t be afraid to share your thoughts in the comments if you did. Please share your thoughts with us!