Social media is possibly one of the most powerful tools of the 21st century. If executed properly, social media campaigns can become a brilliant digital marketing tool and can be used to catapult your brand to the success most will only ever dream of. Social media advertising in particular is a hugely powerful tool which […]

If you run your own business or head a marketing team of any kind, it is more likely than not that you have encountered the concept of marketing automation where certain aspects of your marketing efforts are automated through the use of specialized software. You are also probably thinking that employing marketing automation to a […]