The world seems to be obsessed with Millennials. Mass media, social media, and ordinary people likewise scrutinize members of this generation, discuss their eating, dressing, and spending habits, and usually frown upon their being expensive- latte enthusiasts, avocado aficionados, and instagrammable food lovers. But Millennials are also about to become the largest adult population group […]

Promoting your business is all about getting your brand out there, so that people know who you are and what you do. The great thing about doing it is that people will come to you in the future; you won’t have to try and entice them. Knowing how to do it and wanting to do […]

Back in the days before the internet was a thing, cosmetic surgery practitioners usually only had rivals in their local area to compete with. Fast-forward a couple of decades, and suddenly you have all manner of businesses going against each other on the global stage. Today, even cosmetic surgeons have to maintain a foothold online […]

The rise of internet marketing has been unprecedented so far, and companies are jumping on this train to progress. With digital agencies popping up like mushrooms, those that engage in traditional, or offline marketing methods seem to be left behind. Don’t get me wrong – offline marketing is still a huge industry, but with nearly […]

Social media is possibly one of the most powerful tools of the 21st century. If executed properly, social media campaigns can become a brilliant digital marketing tool and can be used to catapult your brand to the success most will only ever dream of. Social media advertising in particular is a hugely powerful tool which […]

If you run your own business or head a marketing team of any kind, it is more likely than not that you have encountered the concept of marketing automation where certain aspects of your marketing efforts are automated through the use of specialized software. You are also probably thinking that employing marketing automation to a […]